Last updated: August 7, 2026

OATS THE LABEL (“OATS”, “we”, “us” or “our”) operates this website and online store, including all related information, content, features, tools, products and services (the “Services”).

Our online store is powered by Shopify, which provides the e-commerce platform that enables us to offer the Services to you.

This Privacy Policy explains how we collect, hold, use and disclose your personal information when you visit or use our website, make a purchase or other transaction, subscribe to our communications, or otherwise interact with us.

OATS THE LABEL is an Australian business. We are committed to handling personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where they apply to us, as well as other applicable privacy and marketing laws.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Depending on how you interact with us, we may collect the following types of personal information:

Contact Information, including your name, email address, phone number, billing address and shipping address.

Order and transaction information, including products you purchase, return, exchange or cancel, items in your cart or wishlist, order history and transaction details.

Payment information, including your payment method, payment confirmation and transaction details. Payment card information is processed securely by Shopify and/or our payment service providers, and we may not have direct access to your complete payment card details.

Account information, if customer accounts are available, including login details, preferences and account settings.

Communications with us, including information you provide when contacting us about an order, product, return, exchange or customer service enquiry.

Device and technical information, including your IP address, browser type, device information, network connection and other technical identifiers.

Usage information, including information about how you browse and interact with our website, products, pages and Services.

Marketing preferences, including whether you have subscribed to or opted out of email or SMS communications.

We do not intentionally collect sensitive information unless it is reasonably necessary for a particular purpose and permitted by law.

HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

directly from you when you place an order, create an account, subscribe to our communications, contact us or otherwise provide information to us;

automatically when you visit or interact with our website, including through cookies and similar technologies;

from Shopify and other service providers that help us operate our business and provide the Services;

from payment, shipping, fulfilment, analytics, advertising and marketing providers; and

from other third parties where permitted by law.

Where it is lawful and practical to do so, you may interact with us anonymously or using a pseudonym. However, we will generally need certain identifying information to process and deliver an order, issue a refund or exchange, or respond to an account-specific enquiry.

HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information for the purposes described below.

PROVIDING OUR SERVICES

We use personal information where necessary to operate our business and provide the Services, including to:

process payments and transactions;

fulfil and deliver orders;

manage purchases, returns, exchanges, refunds and other transactions;

communicate with you about your orders;

provide customer support;

create and manage customer accounts;

remember preferences and items you may be interested in;

maintain and improve our website and Services; and 
personalise aspects of your shopping experience where appropriate.

MARKETING AND ADVERTISING

We may use your personal information to send you information about OATS THE LABEL products, launches, promotions, events or other updates by email or SMS where permitted by law.

We may also use information about your interaction with our website to measure the effectiveness of our marketing or, where appropriate, show you advertising that may be relevant to you.

You can opt out of direct marketing communications at any time using the unsubscribe option included in the communication or by contacting us at hello@oats-the-label.com.

We may still send you non-marketing communications that are necessary to provide the Services, such as order confirmations, shipping updates or information about an existing transaction.

EMAIL AND SMS MARKETING

We only send commercial electronic messages where we have the consent required by applicable law.

Our marketing communications will identify OATS THE LABEL and provide a straightforward way to unsubscribe.

Where the Spam Act 2003 (Cth) applies, we will process unsubscribe requests within the timeframe required by law.

Standard message and data rates charged by your mobile provider may apply to SMS communications.

ABANDONED CART COMMUNICATIONS

Our website may use cookies and similar technologies to remember products that you place in your shopping cart.

Where you have consented to receive marketing communications from us, we may use this information to send you an abandoned-cart reminder by email or SMS.

You can unsubscribe from these communications at any time.

SECURITY AND FRAUD PREVENTION

We may use personal information to:

authenticate accounts and transactions;

maintain the security of our website and Services;

detect, prevent and investigate fraud or suspicious activity;

protect our customers, business and service providers; and

respond to illegal, unsafe or malicious activity.

LEGAL AND REGULATORY PURPOSES

We may use or disclose personal information where reasonably necessary to:

comply with applicable laws and regulatory obligations;

respond to lawful requests from courts, regulators, law enforcement or government authorities;

establish, exercise or defend legal claims;

enforce our terms, policies and agreements; or

protect our legal rights and the rights of others.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers, including Shopify, may use cookies, pixels and similar technologies to operate and improve our website.

These technologies may be used to:

keep our website and checkout functioning;

remember items in your cart and your preferences;

understand how visitors use our website;

measure website performance;

support fraud prevention and security;

measure the effectiveness of marketing; and

provide advertising where applicable.

You may be able to control certain cookies through your browser settings or through privacy controls made available on our website. Disabling some cookies may affect the way parts of the Services function.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information where reasonably necessary to operate our business and provide the Services, including to:

Shopify, which hosts and powers our online store;

payment processors and financial service providers;

shipping, fulfilment, courier and logistics providers;

website hosting, IT, cloud storage and technical service providers;

analytics and website performance providers;

email, SMS and customer communication providers;

advertising and marketing service providers;

professional advisers such as accountants, lawyers and insurers;

regulators, courts, government authorities or law enforcement where required or authorised by law; and

another organisation in connection with a proposed or completed sale, merger, restructuring or transfer of all or part of our business.

We may also disclose information where you ask us to, direct us to, or otherwise consent to the disclosure.

We do not sell SMS opt-in information or consent to third parties for their own marketing purposes. We may provide this information to service providers where necessary to operate our SMS messaging service.

Third-party service providers may handle personal information in accordance with their own privacy policies and applicable laws.

SHOPIFY

Our online store is hosted by Shopify.

Shopify collects and processes certain personal information when you access or use our store so that it can provide its platform, checkout, payment, security and other e-commerce services.

Information submitted through our website may therefore be transmitted to and processed by Shopify and its related entities and service providers.

Shopify may also process information about your interactions with our store in connection with certain Shopify services and features.

You can find more information about Shopify's privacy practices and privacy controls in Shopify's Consumer Privacy Policy and Privacy Portal.

OVERSEAS PROCESSING AND DISCLOSURE

Some of the service providers we use operate outside Australia. As a result, personal information may be transferred to, stored in, accessed from or processed in other countries.

This includes Shopify. Shopify operates globally and states that customer personal information may be transferred and processed in countries where Shopify, its related entities or third-party service providers operate, including Singapore and Canada.

Other countries may also be involved depending on the service providers and applications we use from time to time.

Where applicable Australian privacy laws apply to an overseas disclosure of personal information, we will take reasonable steps as required by law in relation to the overseas handling of that information.

Privacy and data protection laws in other countries may differ from those in Australia.

THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites, social media platforms or other online services operated by third parties.

We are not responsible for the privacy, security or content of third-party websites or services that we do not control.

If you follow a link to another website or service, we recommend reviewing its privacy policy before providing personal information.

CHILDREN'S PRIVACY

Our Services are intended for a general audience and are not specifically directed to children.

We do not knowingly collect personal information from children where doing so would require the consent of a parent or guardian under applicable law.

If you are a parent or guardian and believe a child has provided personal information to us in circumstances where they should not have done so, please contact us using the details below.

SECURITY

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

We also use service providers, including Shopify, that employ technical and organisational security measures to protect information processed through their systems.

However, no method of transmitting or storing information electronically is completely secure and we cannot guarantee absolute security.

You should avoid sending sensitive or confidential information to us through unsecured communication channels.

HOW LONG WE KEEP YOUR INFORMATION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

fulfil orders and provide the Services;

maintain appropriate business and transaction records;

comply with legal, accounting and tax obligations;

resolve disputes; and

establish or enforce our rights and agreements.

Where required by applicable Australian privacy law, we will take reasonable steps to destroy or de-identify personal information when we no longer need it for a permitted purpose, unless we are required or authorised by law to retain it.

Information processed by third-party providers may also be retained in accordance with their own legal obligations and retention policies.

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

Depending on the laws that apply to you, you may have rights in relation to personal information we hold about you.

If Australian privacy laws apply, you may request access to personal information we hold about you and ask us to correct information that is inaccurate, out-of-date, incomplete, irrelevant or misleading.

You can make a request by contacting us at hello@oats-the-label.com.

We may need to verify your identity before responding to a request.

In some circumstances, applicable law may allow or require us to refuse access or correction. If this occurs, we will provide an explanation where required by law.

MARKETING PREFERENCES

You may opt out of receiving direct marketing communications from us at any time.

For email marketing, you can use the unsubscribe link included in our marketing emails.

For SMS marketing, you can follow the unsubscribe instructions included in the message.

You may also contact us at hello@oats-the-label.com.

Opting out of marketing will not prevent us from sending communications required to process or administer an order, transaction or other service you have requested.

If you live outside Australia, local privacy laws may give you additional rights in relation to your personal information.

Depending on the jurisdiction, these may include rights to request deletion, restrict or object to certain processing, withdraw consent, request data portability, or opt out of certain forms of targeted advertising or data sharing.

These rights do not apply in all circumstances and may be subject to legal exceptions.

If you would like to exercise a privacy right that applies to you, please contact us at hello@oats-the-label.com. We may need to verify your identity before completing your request.

PRIVACY COMPLAINTS

If you have a question or complaint about how we have handled your personal information, please contact us at hello@oats-the-label.com.

Please provide enough information for us to understand your concern and investigate it.

We will review your complaint and aim to respond within 30 days.

Where the Australian Privacy Act applies and you are not satisfied with our response, or we have not responded within a reasonable period, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

Information about making a privacy complaint is available through the OAIC website.

If you are located outside Australia, you may also have the right to contact the relevant privacy or data protection authority in your jurisdiction.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, legal obligations or privacy practices.

When we make changes, we will publish the updated Privacy Policy on this website and update the “Last updated” date above.

Where required by law, we will provide additional notice of material changes.

CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or personal information we hold about you, please contact:

Email: hello@oats-the-label.com

OATS THE LABEL is responsible for the personal information it collects and handles in connection with the Services.